The Heritage of Wrist Watches and the Rotary Brand
Wrist watches were first introduced in WW1 when the wearing of wrist-watches by soldiers was made obligatory as the pocket watch was not seen as a practical way to precisely, and quickly, coordinate manoeuvres.
European soldiers were wearing wrist watches with unbreakable glass to survive the trenches and with radium to illuminate the display at night.
The idea of a wristwatch for men caught on as a fashion accessory after they recognised the practical benefits over a pocket watch, but not for up to a decade after the first wristwatch was created.
Rotary was founded in 1895 by Moise Dreyfuss who was dedicated to creating beautiful, elegant watches. Now identified by its iconic Rotary logo, the Swiss heritage has become part of the brands reputation for quality and with watches which will withstand the rigors of everyday life.
Rotary became a household name, synonymously with watches, when it was famously awarded official watch supplier of the British Army in the Second World War – meaning that a Rotary watch could be found in almost every household in the UK and left a lasting impression of the brand on the British public.
More recently, Rotary Gents Vintage Watch famously appeared in BBC’s series, Sherlock
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